# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=8wpzMucFHWw
- **Gondola URL:** https://gondola.cc/posts/69570974-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/631442b365.jpg
- **Posted:** 2026-08-25T14:44:33.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

This week the time has come to review the latest season of The Hundred, the ECB’s flagship franchise cricket tournament that this year showcased its biggest changes yet: New owners, new kits, new sponsors and much more. But how did it perform? Managing Director of The Hundred Vik Banerjee rejoins me having appeared on the show when the franchises were being sold a couple of years ago to talk us through some of the key points that I think need addressing. As you will hear, I am a fan of it. I’m sure some of you will shake your head at that, while others may agree. I want to test some of the criticisms and see how this edition has been viewed internally, and what we can expect in the future. So let’s get to it. I am delighted to welcome Vik to the Business of Sport.
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Timestamps:

00:00 Intro
4:28 – How The Hundred Has Changed With New Ownership
9:43 – The Truth Behind The Hundred’s Attendance
16:01 – Can The Hundred Build Fans Across The Country?
23:22 – What The New Investors Bring To The Hundred
26:22 – How £500 Million Is Transforming English Cricket
32:06 – Why There Was So Much Interest In The Hundred
36:59 – How The Hundred Is Attracting The World’s Best Players
39:43 – Why The Salary Cap Is Crucial To The Hundred’s Future
42:07 – Making The Hundred The Tournament Players Love Most
42:50 – Can The Hundred Become A Global Cricket Product?
44:15 – The Future Of The Hundred’s Broadcast Deal
45:01 – How The Hundred Has Transformed Women’s Cricket
47:00 – Why Does The Hundred Need A Different Format?
49:46 – Why Double-Headers Are Key To The Hundred’s Success

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Subscribe on Spotify:
https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767

Subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762

Follow Harry Stebbings on X:
https://twitter.com/HarryStebbings

Follow Charlie Stebbings on X:
https://twitter.com/CharlieStebbs

Follow The Hundred on X:
https://instagram.com/thehundred

Follow Business of Sport on Instagram:
https://www.instagram.com/bizofsport

Follow Business of Sport on TikTok:
https://www.tiktok.com/@bizofsport

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#businessofsport #charliestebbings #vikrambanerjee #thehundred #cricket #sport #cricketupdates

## Stats

- **Views:** 26,206
- **Likes:** 87
- **Shares:** 0
- **Comments:** 25

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

thehundred, cricket, cricketupdates, businessofsport, charliestebbings, sport, vikrambanerjee

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