# @poweredbysparks on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcgRW4kn97o
- **Gondola URL:** https://gondola.cc/posts/69582253-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2b98b9e0ab.jpg
- **Posted:** 2026-08-26T13:01:12.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

Sparks has been named a Judges' Choice Award winner by EXHIBITOR Magazine for our work on servicenow Knowledge 2025. 

At Knowledge 2025, the brief wasn't to host a conference. It was to turn AI from something attendees had heard about into something tangible. Attendees didn't demo AI. Attendees built with it — more than 1,000 custom AI agents created live on the floor, inside a purpose-built AI Agent Hub that became the event's center of gravity.

By The Numbers: 
✅ 3 venues across Las Vegas. 
✅ 4 distinct audience segments with tailored messaging.
✅ 12% attendance growth with 25,000+ attendees. 
✅ 20% increase in customer meetings, contributing directly to multimillion-dollar deals.
✅ 550+ educational sessions. 

Thank you to the Sparkies behind this program and to exhibitor.group for recognizing the work.

#ServiceNow #Know25 #ExperientialMarketing #EventProduction #AwardWinningExperiential

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## Tags

eventproduction, know25, awardwinningexperiential, experientialmarketing, servicenow

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