# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcWj2sgmn9T
- **Gondola URL:** https://gondola.cc/posts/69595120-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2f2107b298.jpg
- **Posted:** 2026-08-22T18:32:40.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The WNBA leads the way when it comes to women’s sports merchandise 🏀

New CivicScience/SBJ Sports Consumer Insights data shows 34% of U.S. adults are most likely to buy WNBA merchandise, followed by the NWSL at 21% and WPBL at 20%.

As women’s sports continue to grow, merchandise represents another growth area far from reaching its full potential.

## Stats

- **Views:** 0
- **Likes:** 826
- **Shares:** 0
- **Comments:** 11

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| 𝕊𝕒𝕣𝕒 𝕛. | @_SaraSmileee | https://gondola.cc/_SaraSmileee | Social Media Manager |

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