# @wine.gini on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcRGBUDAmLU
- **Gondola URL:** https://gondola.cc/posts/69595136-winegini-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/37ce2ce1e8.jpg
- **Posted:** 2026-08-20T15:33:26.000+00:00
- **Account Owner:** Georgia Panagopoulou | Wine Marketing Strategist (@wine.gini) — https://gondola.cc/wine.gini

## Caption

The secret is officially out. 🫢🍷🤳

If you saw my previous post, that was the official campaign reveal in Greek. If you don’t speak Greek 🙌, hit translate, or keep reading, because here’s the story behind what we created.

For the past few months, we’ve been working with karsiotik behind the scenes on NEMEA ON THE MOVE a project designed to bring one of Greece’s 🇬🇷 most historic wine regions closer to people in a completely different way.

The idea started with one thought 💡:

What if, instead of waiting for people to come to Nemea for the annual Great Days of Nemea wine festival happening every September, we brought Nemea to them first?

This wasn’t built as three separate events. From day one, we imagined one journey: from Athens to Nemea, from discovery to destination.

📍 26 AUG | warehouse_project 
The white wines of Nemea.

📍 27 AUG | warehouse_assemblage 
Nemea’s rosé & red wines.

📍 5 SEP | Nemea
The journey ends on the Great Days of Nemea festival with an open-air celebration of wine tastings, live cooking & music.

Three stops. Two cities. One destination.

Together with Katerina Karsioti, and in partnership with the Nemea Winemakers Association (nemeawineland) and the Corinthian Chamber (corinthianchamber), we worked across the concept, positioning, journey, storytelling, communication & activations. 👩‍💻

Different backgrounds. Different perspectives. One question: How do we turn awareness of a wine region into a reason to actually experience it?

Because great wine-region marketing shouldn’t simply tell you where to go. It should give you a reason to move.

Nemea is [On The Move]!
Are you? ✨

And if you’re a wine region, association or producer looking to communicate differently — online, offline or somewhere in between — let’s talk. 

Love, G.

#VisitGreece #WineMarketing #WineTourism #GreekWine #DestinationMarketing

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## Tags

winetourism, greekwine, visitgreece, winemarketing, destinationmarketing

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