# @bizofsport on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dci8-rADEKv
- **Gondola URL:** https://gondola.cc/posts/69625194-bizofsport-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/57a010150d.jpg
- **Posted:** 2026-08-27T14:03:41.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Comment "Watch" for the full episode 👇️⁠
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The Hundred’s next challenge isn’t getting people through the gates. It’s giving them a reason to come back for the same team.⁠
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Vik Banerjee, Managing Director of The Hundred, says the competition has succeeded in bringing new fans into cricket and creating a major summer event. ⁠
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But the next phase is harder: turning a great day out into genuine, long-term loyalty to teams like MI London, Sunrisers Leeds and Birmingham Phoenix.⁠
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That kind of fandom can’t be manufactured overnight. It has to be built over years.⁠
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#TheHundred #Cricket #BusinessOfSport

## Stats

- **Views:** 1,982
- **Likes:** 47
- **Shares:** 0
- **Comments:** 6

## Tags

thehundred, cricket, businessofsport

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