# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=uAldbsQKTns
- **Gondola URL:** https://gondola.cc/posts/69776570-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c28c05e598.jpg
- **Posted:** 2026-08-27T14:00:31.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

The Hundred’s next challenge isn’t getting people through the gates. It’s giving them a reason to come back for the same team.

Vik Banerjee, Managing Director of The Hundred, says the competition has succeeded in bringing new fans into cricket and creating a major summer event. 

But the next phase is harder: turning a great day out into genuine, long-term loyalty to teams like MI London, Sunrisers Leeds and Birmingham Phoenix.

That kind of fandom can’t be manufactured overnight. It has to be built over years.

#TheHundred #Cricket #BusinessOfSport

## Stats

- **Views:** 1,174
- **Likes:** 5
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

thehundred, cricket, businessofsport

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