# @braze on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dcje47xgaDY
- **Gondola URL:** https://gondola.cc/posts/69779102-braze-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8cde32473f.jpg
- **Posted:** 2026-08-27T18:57:10.000+00:00
- **Account Owner:** Braze (@braze) — https://gondola.cc/braze

## Caption

From PrizePicks super-fan to leading their retention strategy: meet Myles Bennett, our August Bonfire Marketer of the Month.

PrizePicks is a daily fantasy sports platform centered on player predictions. Today Myles runs member engagement and promotional strategy for the app.

Here are 3 actionable lessons on scaling member retention from his rockstar work:

Listen and course-correct: Restored a fan-favorite promo based on direct member feedback, driving massive engagement and crushing target KPIs.

Personalize at scale: Leverages 3x Braze certifications and Canvas journeys to keep every customer touchpoint relevant.

Unify around peak moments: Aligns cross-functional teams from Product to Creative for maximum impact during major pushes like NFL Kickoff.

Read the full interview at the link in our bio.

#Braze #BrazeBonfire #MarketerOfTheMonth #RetentionMarketing #CRMStrategy

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## Tags

retentionmarketing, braze, crmstrategy, marketerofthemonth, brazebonfire

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