# @brkcreative_ on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@brkcreative_/video/7656867624013368590
- **Gondola URL:** https://gondola.cc/posts/69824474-brkcreative-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9eff9e3ecb.jpg
- **Posted:** 2026-06-29T17:17:36.000+00:00
- **Account Owner:** Brett Knutsen (@brettknutsen_) — https://gondola.cc/brettknutsen_

## Caption

For years, @Nike’s identity has been clean, minimal, and controlled, but this World Cup flips all that on it’s head.  “Rip the Script” leans into street culture, personality, and a level of creative chaos we don’t usually see from them. It’s louder, more expressive, and way more connected to the athletes and communities that actually shape the game. By embracing a new visual language and giving each nation and player their own identity, Nike are reshaping how a World Cup moment is built. Take a closer look, and you’ll see how they’re are changing the game once again. Follow @brkcreative_ for more @Nike Football  #fyp #Nike #WorldCup #CreativeDirection #SportsMarketing

## Stats

- **Views:** 1,404
- **Likes:** 51
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Brett Knutsen | @brettknutsen_ | https://gondola.cc/brettknutsen_ | Content Producer |
| Brett Knutsen | @brettknutsen_ | https://gondola.cc/brettknutsen_ | Graphic Designer |
| Brett Knutsen | @brettknutsen_ | https://gondola.cc/brettknutsen_ | Photographer |
| Brett Knutsen | @brettknutsen_ | https://gondola.cc/brettknutsen_ | Video Editor |
| Brett Knutsen | @brettknutsen_ | https://gondola.cc/brettknutsen_ | Social Media Coordinator |

## Tags

sportsmarketing, worldcup, fyp, nike, creativedirection

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