# @websummit on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DcliKLEAWdR
- **Gondola URL:** https://gondola.cc/posts/69825583-websummit-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7327a0f169.jpg
- **Posted:** 2026-08-28T14:04:37.000+00:00
- **Account Owner:** Web Summit (@websummit) — https://gondola.cc/websummit

## Caption

What makes a brand-creator partnership work?

At #WebSummitRio Rodrigo Morán, Global Head of Creative of Family of Apps at Meta, breaks down the key to authentic brand-creator collaborations.

Should brands prioritise their own brand DNA or the creator and their audience?

## Stats

- **Views:** 3,406
- **Likes:** 3
- **Shares:** 0
- **Comments:** 1

## Tags

websummitrio

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