# @gamedaygrails on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DcgqFkpRGri
- **Gondola URL:** https://gondola.cc/posts/69862519-gamedaygrails-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f6fa42bbf7.jpg
- **Posted:** 2026-08-26T16:48:49.000+00:00
- **Account Owner:** Gameday Grails (@gamedaygrails) — https://gondola.cc/gamedaygrails

## Caption

HERITAGE MARKETING: THE BOLOGNA BLUEPRINT

Why don’t sports teams sponsor maternity wards?

An Italian soccer club gives a free kit to every baby born in the city. 

Costs them about 3,000 kits a year to get the next generation of fans from Day 1. 

THAT’S heritage marketing. 

#sportsmarketing #bolognafc #soccer #heritagemarketing #heritage

## Stats

- **Views:** 9,871
- **Likes:** 510
- **Shares:** 0
- **Comments:** 14

## Tags

soccer, sportsmarketing, heritage, bolognafc, heritagemarketing

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