# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=WLU907nIHxA
- **Gondola URL:** https://gondola.cc/posts/69882143-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a140343e5f.jpg
- **Posted:** 2026-08-26T11:30:33.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

With a large portion of the buyer's journey happening in the "dark funnel," how has the path to purchase changed?  

Kimberly Storin, CMO of @Zoom, offers her perspective on why she now believes brand is the pipeline. 

Hear more in the full episode on our channel. 

#BrandStrategy #B2BMarketing #DarkFunnel #Pipeline #Zoom

## Stats

- **Views:** 112
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

zoom, pipeline, darkfunnel, b2bmarketing, brandstrategy

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