# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=kXzeA6bDdK0
- **Gondola URL:** https://gondola.cc/posts/69882150-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/757441e034.jpg
- **Posted:** 2026-08-24T18:18:06.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

What are advertisers looking for now beyond sales and ROAS?  

In this clip, Khurrum Malik, VP, Business & Product Marketing at @WalmartConnect, shares his insights on the shift toward measuring incremental sales and return. 

Hear more in the full episode, available now on our channel. 
 
#ROAS #MarketingROI #AdSpend #RetailMedia #WalmartConnect

## Stats

- **Views:** 38
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

walmartconnect, retailmedia, adspend, roas, marketingroi

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