# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcwHzDjjhbp
- **Gondola URL:** https://gondola.cc/posts/69899575-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8871515714.jpg
- **Posted:** 2026-09-01T16:47:26.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The LPGA has a global footprint most leagues would envy. 

Now it's working to turn that advantage into content that attracts new fans.

Commissioner Craig Kessler believes a big reason the tour has lagged behind is simple — it hasn't done enough to tell compelling stories about its athletes. 

While the LPGA features globally recognized players and competes in markets around the world, the tour has historically focused more on competition than personality-driven content.

From showcasing players' lifestyles and international experiences to creating documentary-style content that introduces athletes to new audiences, the LPGA is looking to connect with younger and more diverse fans. 

📲 LINK IN BIO TO READ MORE

## Stats

- **Views:** 0
- **Likes:** 1,927
- **Shares:** 0
- **Comments:** 231

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| LPGA | @lpgatour | https://gondola.cc/lpgatour | International Professional Golf Tour |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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