# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dcv8NlmjQcJ
- **Gondola URL:** https://gondola.cc/posts/69899576-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/701d7f841e.jpg
- **Posted:** 2026-09-01T15:04:19.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Has the "people's slam" become too expensive for the people? 🤔

The U.S. Open's longtime reputation as the "people's slam" is increasingly colliding with rising ticket prices driven by overwhelming demand. 

According to The Guardian, the tournament has evolved beyond a tennis event into a nearly three-week cultural festival in New York, helping it surpass 1M attendees in 2024. 

That popularity has made attending significantly more expensive, especially on the secondary market. A grounds pass with a face value of $65 was listed for as much as $321 during the tournament. 

USTA CEO Craig Tiley called the demand a "nice problem," though he acknowledged limits to future attendance growth.

Have you been priced out?

## Stats

- **Views:** 0
- **Likes:** 327
- **Shares:** 0
- **Comments:** 40

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| US Open Tennis | @usopen | https://gondola.cc/usopen | International Major Tennis Event |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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