# @pimsnewyork on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dc04zVsSpuD
- **Gondola URL:** https://gondola.cc/posts/69950964-pimsnewyork-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/299203eca2.jpg
- **Posted:** 2026-09-03T13:13:43.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

In e-commerce, customers pay you before you ship. Retail changes the shape of the whole P&L.

Brian Evangelista runs commercial strategy at @neurogum . He describes the e-commerce version as the good case. Cash flow works in your favor and you can track nearly every dollar.

Add distribution points and the complexity builds. Cash flow, route to market, every component of shipping, and how much of your marketing you can still measure.

“You’re also changing the shape of the P&L and the risk profile of your marketing dollars.”

DM for links to the episode
The PIMS Influence is a PIMS-produced podcast, hosted by @mikeryan628 

#ThePIMSInfluence #CPG #RetailStrategy #SupplyChain

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- **Likes:** 8
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## Tags

supplychain, retailstrategy, thepimsinfluence, cpg

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