# @usatoday on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcuAzytHTTv
- **Gondola URL:** https://gondola.cc/posts/70007678-usatoday-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d81960d625.jpg
- **Posted:** 2026-08-31T21:06:00.000+00:00
- **Account Owner:** USA TODAY (@USATODAY) — https://gondola.cc/USATODAY

## Caption

Skipping showers? Forgoing deodorant? Ditching hair wash day?

It might not seem like the most natural dating strategy, but some Gen Z men are embracing their natural musk. 

They’re calling it “#pheromonemaxxing.”

While science has shown scent can play a role in attraction, psychologists and dermatologists say there’s no evidence skipping showers is going to make you more desirable to potential partners.

Read more at the link in our bio.

📸: Getty Creative
🖌️: Alan Nguyen, USA TODAY

## Stats

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- **Likes:** 599
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- **Comments:** 135

## Credits

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## Tags

pheromonemaxxing

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