# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=mOCTRiL7mOQ
- **Gondola URL:** https://gondola.cc/posts/70017333-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9ff57b4703.jpg
- **Posted:** 2026-09-06T12:01:15.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

£100M is becoming the new normal in the Premier League.

Transfer fees that would have looked extraordinary just a few years ago are now becoming standard, with £50M - £60M increasingly feeling like the price of an average top-flight player and £100M the new benchmark for elite talent.

The market has moved incredibly quickly.

Has the Premier League completely reset what a top player is worth?

#PremierLeague #Transfers #FootballBusiness

## Stats

- **Views:** 2,141
- **Likes:** 37
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

footballbusiness, premierleague, transfers

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