# @bizofsport on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dc8fKDyiQv7
- **Gondola URL:** https://gondola.cc/posts/70025437-bizofsport-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/29642441fa.jpg
- **Posted:** 2026-09-06T12:03:10.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Comment "Watch" for the full episode 👇️⁠
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£100M is becoming the new normal in the Premier League.⁠
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Transfer fees that would have looked extraordinary just a few years ago are now becoming standard, with £50M - £60M increasingly feeling like the price of an average top-flight player and £100M the new benchmark for elite talent.⁠
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The market has moved incredibly quickly.⁠
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Has the Premier League completely reset what a top player is worth?⁠
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#PremierLeague #Transfers #businessofsport

## Stats

- **Views:** 164,975
- **Likes:** 2,449
- **Shares:** 0
- **Comments:** 24

## Tags

businessofsport, premierleague, transfers

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