# @thesagesteeleshow on YouTube - **Type:** Video - **Original URL:** https://youtube.com/watch?v=crpbmnM-3ok - **Gondola URL:** https://gondola.cc/posts/70088623-thesagesteeleshow-youtube - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b7d17f8429.jpg - **Posted:** 2026-09-02T17:00:16.000+00:00 - **Account Owner:** The Sage Steele Show (@thesagesteeleshow) — https://gondola.cc/thesagesteeleshow ## Caption Sage Steele sits down with Anne Beiler, the founder of Auntie Anne's Pretzels, for the remarkable story behind one of the most beloved brands in America. Raised Amish with an eighth-grade education and married at 19, Anne never dreamed of building a business, yet what began as a single farmers-market stand in Pennsylvania, started with $6,000 from her father, grew into roughly 2,100 stores across 28 countries. Anne tells Sage how she priced her very first franchise on nothing but common sense, why she almost took the now-famous pretzel off the menu, and the one-in-a-million kitchen accident that gave Auntie Anne's its unmistakable smell. Along the way she shares the faith that carried her through profound personal hardship and the belief she lives by today, that life is hard and God is good. A moving conversation about resilience, redemption, family, and the American dream on The Sage Steele Show. New episodes every week. This episode includes discussion of trauma and abuse; support resources are linked below. Sponsors: Use code SAGE for 20% off at https://www.xx-xyathletics.com/ Get 25% Off Cowboy Colostrum with code SAGE at https://www.cowboycolostrum.com/SAGE. Visit https://GoodRanchers.com/SAGE to get $50 off anything on their site. Provide one life-saving ultrasound for just $28 at https://preborn.com/sage. Your $17.76 3-week QuickStart is ready for you! Visit https://www.relieffactor.com/ or call 800-4-RELIEF. Chapters: 00:00 - Intro 02:46 - The Real Story Behind Auntie Anne’s 05:35 - How a Pretzel Became a Global Business Miracle 08:28 - Growing Up Amish, Family & Faith 15:00 - Losing Her 19-Month-Old Daughter in a Tragic Accident 22:16 - Grief, Marriage & The Aftermath of Losing a Child 29:52 - The Secret Anne Kept for Nearly Seven Years 35:24 - Years of Abuse by Her Pastor 40:13 - Why Anne Finally Told Her Husband the Truth 48:47 - How Jonas Responded to Anne’s Confession 54:25 - Shame, Trauma & Discovering Her Daughter Was Also Abused 01:00:19 - Jonas Confronts the Man Who Abused His Family 01:08:09 - The Two Things Anne Says Saved Her Life 01:13:36 - Guilt, Faith & Healing From Trauma 01:19:58 - Why Victims Stay Silent 01:22:31 - Anne Reveals How Close She Came to Taking Her Own Life 01:23:26 - How Auntie Anne’s Began With Almost Nothing 01:26:08 - Accidentally Building a Franchise Empire 01:28:02 - Selling Auntie Anne’s After Growing Around the World 01:32:46 - The Secret Behind the Famous Pretzel Recipe 01:35:21 - How Auntie Anne’s Got Its Name 01:37:27 - Faith, Purpose & What the Journey Means to Anne Today 01:40:24 - Final Thoughts: Success, Kindness & Sharing Your Story 01:45:10 - Outro BTS on Patreon: http://bit.ly/4nLmOSk The Sage Steele Show is a weekly podcast hosted by former ESPN anchor Sage Steele. Each week, Sage sits down with entertainers, athletes, business people, and politicians to have deep dive personal one on one discussions that enlighten, entertain, and engage. There’s a whole big world out there that’s not just sports, and Sage wants to talk about all of it. #sagesteelepodcast #sagesteele #podcast Subscribe to the Channel for more Podcasts like this! Listen to the Show on all Podcast Apps "The Sage Steele Show" https://podcasts.apple.com/us/podcast/the-sage-steele-show/id1737682826 Follow Sage: https://www.sagesteele.com https://x.com/sagesteele https://www.instagram.com/sagesteele https://www.tiktok.com/@officialsagesteele https://rumble.com/c/SageSteeleProductions ## Stats - **Views:** 15,884 - **Likes:** 343 - **Shares:** 0 - **Comments:** 35 ## Tags sagesteelepodcast, sagesteele, podcast --- Copyright (c) Gondola