# @joiceglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dc_uDEvDVVI
- **Gondola URL:** https://gondola.cc/posts/70090414-joiceglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8e49dc5d6e.jpg
- **Posted:** 2026-09-07T18:08:15.000+00:00
- **Account Owner:** Joice (@joiceglobal) — https://gondola.cc/joiceglobal

## Caption

〰️ The Curly-Haired Guy Is Big Business

Men’s grooming has long relied on familiar codes of masculinity, but British textured haircare brand Wavy (feelwavy) is taking a different approach. Founded by brothers Eyal (eyalbooker) and Ariel Booker (arielhbooker), the three-year-old brand is building around a specific consumer it believes the category has historically overlooked: young men with textured hair.

With ambitions to scale the business significantly, Wavy offers a look at how going deeper, rather than wider, could create new opportunities in men’s beauty.

beautymatterofficial

#BeautyBusiness #MensGrooming #jewishpeople

## Stats

- **Views:** 0
- **Likes:** 0
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- **Comments:** 1

## Tags

mensgrooming, beautybusiness, jewishpeople

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