# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DbvWIJTjmKr
- **Gondola URL:** https://gondola.cc/posts/70118146-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/beab27ac7d.jpg
- **Posted:** 2026-08-07T13:00:02.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

What happens when a single 1:1 Startup CPG buyer meeting changes the trajectory of your brand? 🛒✨

Founder Riley created Riley’s after struggling to find dressings that were both convenient and actually delicious, without a long list of unrecognizable ingredients. Together with her sister McKenna, a chef in Los Angeles, they built restaurant-quality, Southeast Asian–inspired dressings designed to make home cooking easier.

Startup CPG helped accelerate that journey. At our Winter FancyFaire 1:1 Buyer Meetings, Riley pitched directly to Joshua Lassen—a conversation that led to Riley’s landing in Lassens, their first regional natural grocery chain. 🎉

Since then, Riley’s has expanded from 6 to 9 Lassens locations and recently launched in Frazier Farms, marking another exciting step in their growth.

Swipe to learn more about Riley’s journey before this win! 👉✨

Follow getrileys for more on their story!

#StartupCPG #CPGFounder #StartupCPGWins #RetailWins #FancyFaire

## Stats

- **Views:** 0
- **Likes:** 65
- **Shares:** 0
- **Comments:** 20

## Tags

startupcpg, retailwins, startupcpgwins, fancyfaire, cpgfounder

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