# @wsj on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=brB-gpMBU4k
- **Gondola URL:** https://gondola.cc/posts/70212991-wsj-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e342105b3e.jpg
- **Posted:** 2026-09-01T02:21:16.000+00:00
- **Account Owner:** The Wall Street Journal (@WSJ) — https://gondola.cc/WSJ

## Caption

Campari’s Aperol has ignited sales of the spritz culture in the U.S. and cemented its brand as a hallmark of aspirational joie de vivre. But the journey to get there wasn’t so effortless. WSJ explains how Campari turned an 107-year-old aperitif into a 21st century icon—and activated fierce competition in the process.

Chapters:
0:00 The Aperol spritz boom
1:00 The history of Aperol
2:18 How Aperol expanded 
4:21 Activations at festivals and concerts 
5:12 Drinking habits and pop culture relevance
6:29 The competition 

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#Aperol #Campari #WSJ

## Stats

- **Views:** 1,319,146
- **Likes:** 6,404
- **Shares:** 0
- **Comments:** 404

## Tags

wsj, campari, aperol

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