# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=Mnng1ugHJIM
- **Gondola URL:** https://gondola.cc/posts/70213898-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b5421b0621.jpg
- **Posted:** 2026-09-11T10:55:09.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

We came into this week thinking not a lot had been happening. We got that wrong. LIV finally filed for bankruptcy, Kevin Pietersen made a miracle return to the England set up, the Champions League kicked off with an absolute treasure chest of cash to distribute to the participants, The NFL season begins which includes the first ever game in Australia…oh and Charlie fills us in on developments in the horse racing world. If that isn’t enough for you, we then move to Substack to take a look at the sponsorship market in the Premier League as Liverpool announce a £60m a year deal with Turkish Airlines. All of that comes together to create another packed week of Breakdown content!

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Timestamps:

00:00 - Intro
05:08 - LIV Golf Officially Files For Bankruptcy
16:24 - British Horse Racing’s Governance Crisis
27:18 - Joe Root’s Troubling England Cricket Interview
32:08 - Is Kevin Pietersen Really The Answer For England?
38:16 - England Cricket’s Bigger Culture Problem
41:09 - Can Somerset Finally Win The County Championship?
43:07 - Surrey And Lancashire Face A Shock Relegation Battle
49:29 - The Champions League’s €2.5 Billion Financial Divide
57:07 - Why Premier League Spending Doesn’t Guarantee European Success
01:06:19 - The NFL’s Ambitious Global Expansion Strategy

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Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at charlie@20vc.com and we will endeavour to correct the record promptly.

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Subscribe on Spotify:
https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767

Subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762

Follow Charlie Stebbings on X:
https://twitter.com/CharlieStebbs

Follow Business of Sport on Instagram:
https://www.instagram.com/bizofsport

Follow Business of Sport on TikTok:
https://www.tiktok.com/@bizofsport

Subscribe to our Substack for bonus content:
https://substack.com/@businessofsport

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#businessofsport #charliestebbings #charliemethven #championsleague #cricket #nfl #horseracing #livgolf #liverpool

## Stats

- **Views:** 10,697
- **Likes:** 160
- **Shares:** 0
- **Comments:** 35

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

charliemethven, cricket, businessofsport, charliestebbings, horseracing, liverpool, livgolf, nfl, championsleague

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