# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=B0cBYDNaX9Y
- **Gondola URL:** https://gondola.cc/posts/70213906-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/371a8ec3b9.jpg
- **Posted:** 2026-09-07T08:35:28.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

LIV Golf had the money. It had the players. But it never built the audience.

Without major TV distribution, sponsorship value stayed limited, broadcast revenue never materialised at the level needed, and the economics became increasingly difficult to justify.

That, Charlie Methven argues, is what ultimately allowed the PGA Tour to simply wait LIV out.

Was distribution the biggest mistake LIV Golf made?

#LIVGolf #PGATour #SportsBusiness

## Stats

- **Views:** 13,454
- **Likes:** 137
- **Shares:** 0
- **Comments:** 18

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

pgatour, sportsbusiness, livgolf

---
Copyright (c) Gondola