# @theshaderoom on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DdHZROWJVM2
- **Gondola URL:** https://gondola.cc/posts/70233824-theshaderoom-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/def5cee662.jpg
- **Posted:** 2026-09-10T17:41:31.000+00:00
- **Account Owner:** The Shade Room (@TheShadeRoom) — https://gondola.cc/TheShadeRoom

## Caption

#PressPlay: Skincare entrepreneur Jon Richardson says California brand Güd Life Co. copied his Güde Life skincare company’s name, packaging, and slogans — an intellectual property attorney breaks down the trademark battle.

Jon Richardson, known online as “The Skincare Bro,” built his Güde Life skincare brand from scratch in 2020, growing it to nearly $1 million in profit. In 2022, Güd Life Co. launched a nearly identically named sunscreen line — and Richardson says the similarities in name, marketing, and slogans are no coincidence, especially since the company filed a trademark application just two days after he began speaking out publicly.

Intellectual property attorney Dayna Thomas joins #TSRInvestigates host @jus2ice to explain why Richardson’s case may be an uphill legal battle since he never filed a federal trademark, relying instead on limited common law protections.

Is this theft, coincidence, or something in between? Click the link in bio to watch the full episode 🎥

## Stats

- **Views:** 0
- **Likes:** 16,561
- **Shares:** 0
- **Comments:** 893

## Tags

tsrinvestigates, pressplay

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