# @itsnicethat on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdGrr3cIIVv
- **Gondola URL:** https://gondola.cc/posts/70237906-itsnicethat-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c226fcf0d1.jpg
- **Posted:** 2026-09-10T11:02:23.000+00:00
- **Account Owner:** It's Nice That (@itsnicethat) — https://gondola.cc/itsnicethat

## Caption

Good isn’t good enough: beware the design middle ground.

Scroll far enough through any creative platform, feed or portfolio, and you’ll notice it. Most of the work is good. Genuinely good, well made, confident, occasionally even fresh. That’s what makes it compelling. Good has gravity. It pulls you in and gives you very little reason to keep pushing the work forward. Why keep searching for something genuinely different when something good already feels this satisfying?

Design is getting less weird, and the pull to the centre grows stronger every day. For this week’s POV, co-founder of DixonBaxi, Aporva Baxi looks at why this happens through the “accumulation of reasonable decisions” and how to fight back. Head on over to the link in our bio to read the full piece. #ItsNiceThat

## Stats

- **Views:** 0
- **Likes:** 325
- **Shares:** 0
- **Comments:** 3

## Tags

itsnicethat

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