# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=7MqP9-MVSsA
- **Gondola URL:** https://gondola.cc/posts/70291203-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a99c9fd11a.jpg
- **Posted:** 2026-09-03T12:59:30.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Getting into retail is one problem. Staying there is a different one. Brian Evangelista walks through what actually changes when a DTC brand moves onto a national shelf.

Brian is Chief Commercial Officer at Neuro, the smart gum and mints brand, and on The PIMS Influence he and Mike work through the operational reality behind that move. Why Neuro chose to build a category rather than fight for share. What route to market does to cash flow and to the marketing you can still measure. What brands keep getting wrong about creators and affiliates. And where he uses AI at Neuro, and where he stops.

The clearest moment is a question Brian puts to Mike: how many times have you bought twenty five dollars of gum at one time? Mike had not. Which is why a three dollar pack on a retail shelf reached buyers the online business was never going to get, and why Brian says the retail move brought in new consumers rather than moving existing ones around. Brian came up through seven-plus years at ConAgra on Orville Redenbacher's and PAM, and he uses that big CPG training to explain how a small brand ends up acting like a category captain.


MENTIONED IN THIS EPISODE:

Brian Evangelista on LinkedIn: https://www.linkedin.com/in/brian-evangelista-7508624/
Neuro: https://neurogum.com

Chapters

0:00 - Intro
2:51 - From Big CPG to Startup Operator
10:24 - What Neuro Actually Is
12:01 - Building a Category, Not Share
14:24 - Taking a DTC Brand Into Retail
21:41 - How Retail Changes Your P&L
23:56 - Creators, Unboxing, and ROI
32:39 - Where AI Helps and Where It Stops
36:50 - The Global Ambition for Neuro


ABOUT BRIAN EVANGELISTA

Brian Evangelista is Chief Commercial Officer at Neuro, the functional gum and mints brand founded by Kent Yoshimura and Ryan Chen. He owns Neuro's commercial strategy, including the move from a DTC and TikTok Shop native business into national retail at Walmart, Costco, CVS, and 7-Eleven. He came up through seven-plus years at ConAgra on brands including Orville Redenbacher's, PAM, and ACT II, then moved into operator roles at Kitchfix, Farmhouse Culture, and HumanCo.
https://www.linkedin.com/in/brian-evangelista-7508624/ | https://neurogum.com

SUBSCRIBE for weekly conversations with the leaders, founders, and innovators shaping beauty and CPG.

CONNECT WITH THE PIMS INFLUENCE

LinkedIn: https://www.linkedin.com/in/pimsmikeryan/
Website: https://www.pimsinc.com
Email: ThePIMSInfluence@pimsinc.com

#ThePIMSInfluence #PIMS #CPG #RetailStrategy

## Stats

- **Views:** 11
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

retailstrategy, thepimsinfluence, cpg, pims

---
Copyright (c) Gondola