# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=yiRBuaPPaS8
- **Gondola URL:** https://gondola.cc/posts/70438055-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/daf54eec4a.jpg
- **Posted:** 2026-09-16T13:00:31.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

How can brands preserve what sets them apart as AI transformation brings more speed and scale to marketing content production, The answer starts with smart parameters and guardrails that keep human insight and creativity at the center. 

In this episode, Meghan Gendelman, chief marketing officer (CMO) of business-to-business (B2B) at Canva, explores how marketing teams can use AI while prioritizing and protecting what technology cannot create: authenticity. Human marketers bring a genuine understanding of what their customers know, feel and believe about a brand. Meghan emphasizes that by first establishing clear, human-led guardrails and parameters such as brand systems, kits and templates, teams can harness AI more effectively to deploy creative, engaging marketing content at scale. 

Meghan further shares how Canva’s B2B offerings help businesses put this authenticity-first approach into practice. By making it easier to adapt, localize and customize content at scale, Canva allows marketing teams more freedom to focus on customer relevance and brand expression. Meghan also discusses how leaders can help teams adapt as AI changes marketing work by: 

* Challenging existing processes and rethinking how work gets done 
* Testing new possibilities with a beginner’s mindset 
* Turning innovative ideas into action with practical boundaries 

By balancing freedom and discipline when using AI, your brand can stay authentic while meeting growing content demands. 

*In this episode, you’ll hear:*
* Strategies to prioritize human judgment before scaling AI-driven marketing efforts
* How to build practical guardrails that pair content velocity with brand consistency
* Ways to turn AI experimentation into strategic action

*Key highlights:*
* [00:40] Introduction
* [01:45] A New York City adventure
* [03:10] Meghan’s path to Canva
* [07:10] What B2B at Canva looks like
* [11:45] Protecting brand authenticity at scale
* [16:00] Effectively adapting to AI-driven transformation
* [17:50] Past experience that defines you: Mentorship
* [23:35] Advice to your younger self: Trust your intuition
* [22:20] A topic you're trying to learn more about: Diving in to new Canva role
* [23:15] Latest curiosities: The craft of visual communication
* [24:35] Largest potential threat: AI’s tendency to settle for average
* [25:50] Largest potential opportunity: The power of human-AI collaboration
* [26:45] What AI cannot do: Human authenticity

*Resources mentioned:*
* Canva - https://www.canva.com/

*Follow the podcast:*
* Listen on Apple Podcasts  - https://podcasts.apple.com/us/podcast/marketing-beyond-with-alan-b-hart/id1035441301
* Listen on Amazon Music - https://music.amazon.com/podcasts/8f4854c6-bc4d-43bb-bc38-22de023d5952/marketing-beyond-with-alan-b-hart
* Listen on Audible - https://www.audible.com/podcast/Marketing-Today-with-Alan-Hart/B08JJP7SLG
* Listen on iHeart Radio - https://www.iheart.com/podcast/263-marketing-beyond-with-alan-27847208/
* Listen on Spotify - http://spoti.fi/2mCUGnC

*Connect with Meghan and Canva:*
* Meghan on LinkedIn - https://www.linkedin.com/in/mgendelman
* Canva on LinkedIn - https://www.linkedin.com/company/canva/

*Connect with Alan Hart and Deloitte Digital:*
* Connect with Alan Hart on LinkedIn - https://www.linkedin.com/in/alanhart
* Connect with Deloitte Digital on LinkedIn - https://www.linkedin.com/company/deloitte-digital/posts/?feedView=all
* Connect with Deloitte Digital on Instagram - https://www.instagram.com/deloittedigital
* Connect with Deloitte Digital on Threads - https://www.threads.net/@deloittedigital

## Stats

- **Views:** 15,641
- **Likes:** 11
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

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