# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdUF7GeGIF4
- **Gondola URL:** https://gondola.cc/posts/70456868-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/41b965fa34.jpg
- **Posted:** 2026-09-15T16:01:52.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Women’s sports have seen record growth in attendance, sponsorship, media rights and franchise valuations. 

But a new report from Populous and Project Level argues that the next phase of growth may depend on something more fundamental — venue ownership.

Using data from CPKC Stadium (the Kansas City Current’s purpose-built home), along with NWSL projections, the report estimates that dedicated venues could generate between $1B and $3.8B in value over a 30-year period.

📲 LINK IN BIO TO READ MORE

## Stats

- **Views:** 0
- **Likes:** 1,038
- **Shares:** 0
- **Comments:** 20

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Populous | @wearepopulous | https://gondola.cc/wearepopulous | Agency |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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