# @givingtuesday on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdXR1CjI4SC
- **Gondola URL:** https://gondola.cc/posts/70462797-givingtuesday-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c17b63863b.jpg
- **Posted:** 2026-09-16T21:43:32.000+00:00
- **Account Owner:** GivingTuesday (@givingtuesday) — https://gondola.cc/givingtuesday

## Caption

11% of people are what we call "Spectators."

These folks don't see giving as part of who they are, but they're convinced everyone around them does.

Other groups broadened their giving by 22–25% with more exposure—Spectators: 4%.

Here’s what to take away for your next #GivingTuesday campaign on December 1:

• Ask more often and be consistent
• Don’t focus on the "everyone's doing it" message
• Give donors a reason to give that aligns with their values

## Stats

- **Views:** 0
- **Likes:** 17
- **Shares:** 0
- **Comments:** 0

## Tags

givingtuesday

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