# @suremagazine on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DdOZ7kIhYxH
- **Gondola URL:** https://gondola.cc/posts/70479469-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cf7f1fe13e.jpg
- **Posted:** 2026-09-13T11:34:27.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

THE MIRROR, CRACKED: KWAK HYUN JOO REWRITES THE MALE GAZE FOR SPRING-SUMMER 2027

There is nothing nostalgic about Kwak Hyun Joo’s Spring-Summer 2027 collection. Mirroring begins with the Evil Queen’s looking-glass, but the reference is stripped of its fairy-tale decoration. What interests Kwak is not beauty itself, but the authority of the image — who controls it, who looks, and who is being looked at.

That question gives the collection its edge. The clothes are deliberately composed around familiar codes of masculine dressing: exact suits, enlarged jackets, severe shirts and the controlled proportions of tailoring. Yet Kwak refuses to leave these conventions untouched. Seams are interrupted, volumes shifted and structures exposed. Elasticated sportswear details cut through the formality, giving the clothes movement without making them casual.

This is where Kwak is at his strongest. He understands tailoring as a system rather than a uniform. Instead of replacing it with sportswear, he loosens its rules. A jacket can retain its authority while becoming oversized; a formal silhouette can move with the body; a functional detail can look considered rather than technical. The tension feels designed, not manufactured for effect.

The same intelligence appears in the treatment of cultural references. Eastern and Western influences are present, but neither is turned into a costume. They are absorbed into proportion, surface and attitude. That restraint matters. In an industry increasingly inclined to announce

Designer: Kwak Hyun Joo kwak1120 
Brand: Kwak Hyun Joo Collection kwakhyunjoo_collection 
About: Seoul Fashion Week ss’27 seoulfashionweek_official 
Editor of article: Sure Korea surekorea 
ISSUE: September 2026 Sure Magazine suremagazine 

#KwakHyunJooCollection #SeoulFashionWeek #SureMagazine #KwakHyunJoo #SureKorea

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## Tags

surekorea, kwakhyunjoo, suremagazine, seoulfashionweek, kwakhyunjoocollection

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