# @fastcompany on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DdUhPpVgXzL
- **Gondola URL:** https://gondola.cc/posts/70546663-fastcompany-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/350f8b7cf0.jpg
- **Posted:** 2026-09-15T20:01:25.000+00:00
- **Account Owner:** Fast Company (@fastcompany) — https://gondola.cc/fastcompany

## Caption

When actor, producer, and entrepreneur Elizabeth Banks joined canned wine company Archer Roose Wines as an investor and chief creative officer, she wasn’t just lending her name to the brand—she helped redefine how it was marketed and positioned to challenge one of the wine industry’s oldest conventions.

"I drink wine to celebrate and connect with family and friends and have occasions. And we've been doing this for thousands of years." #FCFestival

## Stats

- **Views:** 19,433
- **Likes:** 313
- **Shares:** 0
- **Comments:** 113

## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

fcfestival

---
Copyright (c) Gondola