# @theusimmedia on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdUF0XnoBgZ
- **Gondola URL:** https://gondola.cc/posts/70559537-theusimmedia-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/36be47a021.jpg
- **Posted:** 2026-09-15T16:02:51.000+00:00
- **Account Owner:** USIM (@theusimmedia) — https://gondola.cc/theusimmedia

## Caption

Retail media is not slowing down. It is just getting pickier.
 
As Amazon and Walmart Connect push further into CTV, social, and programmatic, platform reported ROAS gets shakier as a basis for allocation. Swipe through for where each network earns its budget, and the four questions worth asking before you move a dollar.
 
Read the full white paper: https://theusim.com/news/retail-media-budget-allocation-for-cpg-brands
 
#RetailMedia #CPG #MediaPlanning #ROI #USIM #MediaAgency #ThoughtLeadership #WhitePaper

## Stats

- **Views:** 0
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Tags

retailmedia, whitepaper, thoughtleadership, mediaplanning, mediaagency, usim, roi, cpg

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