# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdcGwgaFRoC
- **Gondola URL:** https://gondola.cc/posts/70707033-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5cbb506f66.jpg
- **Posted:** 2026-09-18T18:42:55.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

1.4M followers. 20M+ views. $2M+ in TikTok Shop sales.

And it all started with marshmallows… 🍡

In this episode of the Startup CPG Podcast, Lindzi Shanks, founder of XO Marshmallow, breaks down how she turned viral content into a real growth engine, built an organic social following, and created a brand people keep coming back to.

From turning a negative comment into a 26M-view video to mastering TikTok, Instagram & YouTube, Lindzi shares what actually drives views, sales, and repeat customers.

🎧 Swipe through for key insights, then hit the link in bio to listen to the full episode!

Follow xo.marshmallow for more on their journey!

#StartupCPGPodcast #XOMarshmallow #CPGCommunity

## Stats

- **Views:** 0
- **Likes:** 171
- **Shares:** 0
- **Comments:** 6

## Tags

xomarshmallow, startupcpgpodcast, cpgcommunity

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