# @poweredbysparks on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdlyPGTEdtm
- **Gondola URL:** https://gondola.cc/posts/70723814-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/82db965dd9.jpg
- **Posted:** 2026-09-22T12:55:25.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

Sparks president Melissa Levy joined Jenny Rooney on ADWEEK’s Marketing Vanguard podcast to talk about the state of experiential, how smart brands are measuring events, and why in-person events are having a moment that goes beyond the hype.

Swipe to see ➡️

Jenny and Melissa discussed: 

🎙️Why experiential is rising on the CMO agenda — and what’s driving brands to treat live events as a strategic priority, not just a line item.

🎙️ Rethinking Measurement: why badge scans and booth traffic are the wrong metrics, and what “earned engagement value” actually means in practice.

🎙️Trust as ROI: how in-person events build something that digital can’t replicate.

Discover this and much more in the full conversation with adweek or by clicking the link in our story. 

#ExperientialMarketing #EventMarketing #ADWEEK 
#EventStrategy

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## Tags

adweek, eventmarketing, experientialmarketing, eventstrategy

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