# @wine.gini on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdZLptOApHb
- **Gondola URL:** https://gondola.cc/posts/70732866-winegini-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9a36ce0e1f.jpg
- **Posted:** 2026-09-17T15:27:57.000+00:00
- **Account Owner:** Georgia Panagopoulou | Wine Marketing Strategist (@wine.gini) — https://gondola.cc/wine.gini

## Caption

THE FINAL STOP OF “NEMEA ON THE MOVE”. 😎🔥🎵

Three stops. Two cities. One journey: and we saved the destination itself for last.

After our two pop-up wine activations in Athens, there was only one place where this journey could lead us next: Nemea itself. 🫶

From the beginning, karsiotik and I designed the project “NEMEA ON THE MOVE” around one simple idea: bring the wine region to the people first, and then give them a reason to experience the place behind the wines for themselves.

So we started in Athens. First, with the White Wines of Nemea. Then, with the Rosé & Red Wines of Nemea. And for our third stop, we returned to where it all begins.

📍 Nemea.

As part of the annual Great Days of Nemea Festival, our final activation transformed Agios Georgios Square into an open-air celebration of the region, bringing together: wine, local flavours, live cooking, music, producers, visitors and, most importantly, people.

Because communicating a wine region should never be only about what is inside the glass. It is about the people, culture, gastronomy and place behind it. And that was the thinking behind the entire journey:

Awareness → Experience → Destination. ✈️

Create curiosity in the city. Turn that curiosity into a real experience. And ultimately, connect people with the destination itself.

After months of strategy, communication, PR, planning and three very different activations, seeing the journey come full circle in Nemea was the best possible way to complete this first chapter.

What started as an idea became a journey between people, wine and place.

Thank you everyone for joining! ✨💜✨

NEMEA ON THE MOVE was created by karsiotik & wine.gini, in collaboration with nemeawineland & corinthianchamber.

STOP 03 ✓

So… what’s next? 👀

#greekwine #winemarketing #winetourism #wineindustry #winelovers

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## Tags

wineindustry, winelovers, winetourism, greekwine, winemarketing

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