# @omgitsbomb on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Ddh_A3xsx43
- **Gondola URL:** https://gondola.cc/posts/70743115-omgitsbomb-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9020e38d03.jpg
- **Posted:** 2026-09-21T01:38:14.000+00:00
- **Account Owner:** Ron Lai (@omgitsbomb) — https://gondola.cc/omgitsbomb

## Caption

Over 500k of you saw my post about this $60 loaf at rye.martinauer and the comments DID NOT disappoint! 💸🤯

Since everyone was losing their minds over the price tag, we had to be clear about their brand-new SoHo flagship store.

Yes, the 3.3lb whole loaf of 100% organic Austrian rye sourdough is $60. But you don't have to buy the whole thing! You can get a quarter loaf for $15, or try their tasty open-faced sandwiches, which is my recommendation!

Our favorite savory slices so far:
🔸 Salmon Roe (the ultimate flex) ✅
🔸 Hot Honey Goat Cheese
🔸 Butter & Chive
🔸 Everything Seasoning ✅

💳 The Price Breakdown:
▫️ Whole Loaf: $60 | Half: $30 | Quarter: $15
▫️ Open-Faced Sandwiches: $6–$14

📍 285 Lafayette St, SoHo

Now that you've seen the full menu, let’s settle the debate from the last video: Are you buying a slice or passing entirely? 👇

#soho #sourdough #ryebread #martinauer #bakery nycfoodie OMGitsbomb viralvideos

## Stats

- **Views:** 33,543
- **Likes:** 3
- **Shares:** 0
- **Comments:** 58

## Tags

bakery, sourdough, ryebread, soho, martinauer

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