# @hauntpay on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdREDJzDpFk
- **Gondola URL:** https://gondola.cc/posts/70753830-hauntpay-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cb08038494.jpg
- **Posted:** 2026-09-14T11:47:51.000+00:00
- **Account Owner:** HauntPay (@hauntpay) — https://gondola.cc/hauntpay

## Caption

For the last three years, staffing was the undisputed monster under the bed for haunt owners.

But our 2026 Haunt Industry Report is in, and the numbers have officially flipped. 📉👻

Staffing has dropped to the #3 spot. So, what is keeping operators up at night?

Marketing 😱 "Promoting your haunt" is now the #1 challenge, followed closely by "Finding new customers".

We just dropped a massive breakdown on our blog detailing exactly why this shift is happening, how rising overhead costs are playing a role, and the strategies you can use to position your haunt as a "must-see" event this season.

➡️ Read the full analysis at scare.at/nightmare

What is the biggest marketing hurdle you are facing this year? Let us know in the comments. 👇

#HauntIndustry #HauntedHouse #HauntPay #Haunters #Halloween2026

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## Credits

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## Tags

3, hauntindustry, hauntedhouse, halloween2026, haunters, 1, hauntpay

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