# @suremagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdcfnpDExsE
- **Gondola URL:** https://gondola.cc/posts/70754191-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/bef56140fc.jpg
- **Posted:** 2026-09-18T22:20:57.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

BOTTEGA VENETA APPOINTS SONG HYE KYO AS GLOBAL AMBASSADOR

Bottega Veneta has officially announced South Korean actress Song Hye Kyo as its new Global Ambassador. The appointment underscores a direct approach to reinforcing the Italian house’s market positioning through established regional talent. Song is a highly prominent figure in international cinema, known for a disciplined public image that aligns with the brand’s focus on understated luxury. For an estate that operates without visible logos, selection relies entirely on the individual’s personal alignment with product integrity.

This partnership secures a direct link between the brand’s Milanese manufacturing legacy and critical contemporary arts sectors globally. It represents a structured commercial placement aimed at stabilizing long-term brand equity across major regional territories.

Global Brand Ambassador: Song Hye Kyo kyo1122 
Brand: Bottega Veneta newbottega
Creative Director: Louise Trorrer louise_trotter_ 
Photographer: hongjanghyun 
Team: yoona0xx yourankim shonhyejin iammaeng grace_shins vivianachoii 
Editor of article: Sure Korea surekorea
ISSUE: September 2026 Sure Magazine suremagazine 

#BottegaVeneta #SongHyeKyo #SureMagazine #NewBottega #SureKorea

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## Tags

newbottega, surekorea, suremagazine, songhyekyo, bottegaveneta

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