# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=elMOsE7XMRY
- **Gondola URL:** https://gondola.cc/posts/70783412-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4f359ad048.jpg
- **Posted:** 2026-09-19T08:00:28.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Charlie and Charlie take a deep dive into Nike’s dramatic decline, as one of the biggest brands in sports faces falling revenue, a huge drop in market value and growing questions over what went wrong. They examine how Nike lost its focus on sport, the controversial shift towards direct-to-consumer sales and the leadership decisions now being reversed by CEO Elliott Hill.

From product quality and the loss of wholesale relationships to Nike’s struggles in China and the rise of domestic challengers such as Anta and Li-Ning, they explore the forces reshaping the sportswear market. They also discuss Nike’s changing brand identity, its partnership with Colin Kaepernick and the wider debate around politics and inclusivity in sport. Can Nike rediscover the identity that made it so successful? And with competitors taking market share, can the sportswear giant rebuild its position?

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Disclaimer:

The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at charlie@20vc.com and we will endeavour to correct the record promptly.

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Subscribe on Spotify:
https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767

Subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762

Follow Charlie Stebbings on X:
https://twitter.com/CharlieStebbs

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https://www.tiktok.com/@bizofsport

Subscribe to our Substack for bonus content:
https://substack.com/@businessofsport

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#businessofsport #charliestebbings #charliemethven #nike #sports

## Stats

- **Views:** 39,335
- **Likes:** 301
- **Shares:** 0
- **Comments:** 90

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

businessofsport, sports, charliestebbings, nike, charliemethven

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