# @bizofsport on YouTube - **Type:** Video - **Original URL:** https://youtube.com/watch?v=16uESTV81Qo - **Gondola URL:** https://gondola.cc/posts/70783415-bizofsport-youtube - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/25a86245f9.jpg - **Posted:** 2026-09-18T10:52:34.000+00:00 - **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport ## Caption In a week that has seen a bucket load of big sporting events and an equal amount of controversy, you won't be surprised to find out there is some heat in this show. The Ultimate Athletics Championships and Solheim Cup both delivered some serious entertainment over the weekend, emphasising the strength of women’s golf and proof that existing federations can create new IP and make it work. It’s also about time we check in on regular pod appearance maker Mr Infantino and his quest for survival. There is then of course the Sydney Sweeney drama, but the big one we want to grapple with this week is what on earth has happened to Nike, as they come to terms with dropping out of the S&P100 and a valuation drop of over $200bn in just a few years. All of that and we have ourselves a breakdown. ---------------------------------------------------- Timestamps: 00:00 - Intro 2:01 - Why The Solheim Cup Was One Of The Weekend’s Biggest Events 5:44 - Can Women’s Golf Turn Its Momentum Into Commercial Success? 13:20 - How Athletics Made Themselves Must-Watch Again 15:39 - Why Less Is More In Modern Athletics 21:30 - The Battle For Control Of FIFA Begins 24:32 - Can Infantino Keep The Smaller Federations Onside? 26:03 - Six Months Out: The FIFA Election Battle Lines Are Drawn 29:31 - Sydney Sweeney, Sport And The Debate Over Sexualisation 37:35 - Nike’s $220 Billion Fall: What Went Wrong? 43:19 - The Nike Formula That Made The Brand Great 48:41 - Did Nike Get Too Big For Its Boots? 57:21 - Nike’s China Problem Gets Even Bigger ---------------------------------------------------- Disclaimer: The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at charlie@20vc.com and we will endeavour to correct the record promptly. ---------------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767 Subscribe on Apple Podcasts: https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762 Follow Charlie Stebbings on X: https://twitter.com/CharlieStebbs Follow Business of Sport on Instagram: https://www.instagram.com/bizofsport Follow Business of Sport on TikTok: https://www.tiktok.com/@bizofsport Subscribe to our Substack for bonus content: https://substack.com/@businessofsport ---------------------------------------------------- #businessofsport #charliestebbings #charliemethven #nike #infantino #sydneysweeney #athletics #golf ## Stats - **Views:** 30,286 - **Likes:** 364 - **Shares:** 0 - **Comments:** 148 ## Credits | Name | Username | Profile | Role | | --- | --- | --- | --- | | Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast | ## Tags businessofsport, sydneysweeney, charliestebbings, golf, athletics, infantino, nike, charliemethven --- Copyright (c) Gondola