# @andscape_ on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=ARxzHO9mJog
- **Gondola URL:** https://gondola.cc/posts/70836515-andscape-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/83c5cadbec.jpg
- **Posted:** 2026-09-25T17:14:31.000+00:00
- **Account Owner:** Andscape (@andscape) — https://gondola.cc/andscape

## Caption

Football’s global reach feels most real when a team brings its home culture along for the trip. Andscape senior NFL writer Jason Reid meets Los Angeles Rams chief marketing officer Kathryn Frederick inside Rams House in Melbourne, built around the NFL’s first regular-season game in Australia. Their tour moves from a floating field on the Yarra River to a custom lowrider celebrating LA tailgate culture. Frederick also reflects on the Rams’ years of building an Australian fan base and why the Vince Lombardi Trophy belongs at the center of the experience.

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#Andscape #SportsCulture #BlackCulture #LosAngelesRams #NFLAustralia #RamsHouse #YarraRiver #JasonReid

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ABOUT ANDSCAPE
Andscape is a Black-led media platform dedicated to creating, highlighting, and uplifting the diverse stories of Black identity. Magnified by the power and reach of The Walt Disney Co., the Andscape umbrella includes an editorial division, book publishing arm, film and television division, and music publishing group, each united by the shared mission of illuminating the culture and experience of Blackness. Founded in 2022, Andscape is a reimagination, expansion and diversification of The Undefeated’s former platform.

## Stats

- **Views:** 415
- **Likes:** 3
- **Shares:** 0
- **Comments:** 1

## Tags

losangelesrams, blackculture, jasonreid, sportsculture, nflaustralia, yarrariver, ramshouse, andscape

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