# @celebritysubstitute on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=WTJH6t_Qv-w
- **Gondola URL:** https://gondola.cc/posts/70866262-celebritysubstitute-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7902e8dd7c.jpg
- **Posted:** 2026-09-23T00:00:10.000+00:00
- **Account Owner:** Celebrity Substitute (@celebritysubstitute) — https://gondola.cc/celebritysubstitute

## Caption

Maluma surprises the students of PS 112 in East Harlem, New York City with an unforgettable business class exploring entrepreneurship, creativity, and what it takes to turn a great idea into a real business. This episode of Celebrity Substitute gives students a crash course in Business 101 as they develop their own companies and prepare to pitch their ideas to Maluma.

First, Maluma teaches the students the fundamentals of business and entrepreneurship, breaking down how an idea becomes a product, what makes a business stand out, and how successful entrepreneurs bring their visions to life. Then, he challenges the class to put those lessons into action by developing original business ideas of their own.

Working from the ground up, the students create their businesses and build pitches designed to convince Maluma that their idea has what it takes to succeed. Along the way, Maluma helps them think through their concepts, sharpen their ideas, and prepare to sell their vision.

The lesson culminates in a formal pitch competition, where the students step in front of Maluma to present their businesses and make their case. After hearing every pitch, Maluma faces his biggest business decision of the day: choosing one winning idea. It’s a lesson in entrepreneurship, confidence, creativity, and the power of believing in your own ideas.

Subscribe for more celebrity surprises in real classrooms → YouTube.com/CelebritySubstitute

Hosted by Julian Shapiro-Barnum (Recess Therapy), Celebrity Substitute invites some of the world's most recognizable stars to step in as teachers for unsuspecting public school students. The series is executive produced by EGOT winners Benj Pasek and Justin Paul via their Ampersand production banner.

▶️ Watch Next:
→ Rauw Alejandro Salsa Dances with 1st Graders: https://www.youtube.com/watch?v=SXngA8APZzc&t=9s
→ Becky G Teaches Kids What it Means to Be an Iconic Latina with a New Song: https://www.youtube.com/watch?v=7sER41pxryM&t=12s
→ Camila Cabello Films a Music Video with Elementary School Kids: https://www.youtube.com/watch?v=7hDEMfwMX3c&t=1s&pp=0gcJCSAMAYcqIYzv

Follow us for more behind-the-scenes fun:
Instagram → https://www.instagram.com/celebritysubstitute/
TikTok → https://www.tiktok.com/@celebritysubstitute
Facebook → https://www.facebook.com/celebritysubstitute

Maluma is a Colombian singer, songwriter, actor, and entrepreneur who has become one of the most influential Latin music artists of his generation. Known for his global blend of reggaeton, Latin pop, and urbano music, he has built an international career with hits including “Hawái,” “Felices los 4,” and “Según Quién.” A Grammy-nominated and Latin Grammy-winning artist, Maluma has collaborated with stars including Shakira, Madonna, The Weeknd, and Jennifer Lopez, while expanding his career beyond music into fashion, film, and business.

#Maluma
#CelebritySubstitute
#JulianShapiroBarnum
#Entrepreneurship
#Business
#Business101
#Entrepreneur
#YoungEntrepreneurs
#BusinessIdeas
#PitchCompetition
#NewYorkCity
#EastHarlem

## Stats

- **Views:** 380,147
- **Likes:** 2,133
- **Shares:** 0
- **Comments:** 79

## Tags

julianshapirobarnum, celebritysubstitute, newyorkcity, businessideas, business101, eastharlem, pitchcompetition, entrepreneurship, business, youngentrepreneurs, maluma, entrepreneur

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