# @confluencecarolinas on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DdXJtQJpr3k
- **Gondola URL:** https://gondola.cc/posts/70930680-confluencecarolinas-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/14647a9412.jpg
- **Posted:** 2026-09-16T20:37:07.000+00:00
- **Account Owner:** Emma Goldfarb (@emmagoldfarb17) — https://gondola.cc/emmagoldfarb17

## Caption

Workshop Announcement! 🎤 The Modern Artist Merch Strategy™

The role of merch continues to evolve beyond just something sold at an artist’s merch table or on their web store. It’s an opportunity to generate meaningful revenue, strengthen their brand, deepen fan connections, and gain valuable data to inform future decisions.

In this interactive workshop, Merch Cat (merch_cat) Founder & CEO Vanessa Ferrer (vfinfocus) will break down the key elements of a modern merch strategy, from understanding your audience and developing the right products to maximizing opportunities across live and digital channels.

🎟️ Add on to any All-Access or Conference Pass for just $20! confluencecarolinas.com
✨ Included with PLUS Pass

ℹ️ Vanessa Ferrer is the Founder & CEO of Merch Cat and brings more than 15 years of experience in finance and the music business. A longtime industry speaker and mentor, she has appeared at SXSW, Music Biz, AmericanaFest, A2IM Indie Week, and more.

#Confluence2026 #MusicIndustry #ArtistDevelopment #MusicMerch #DirectToFan

## Stats

- **Views:** 0
- **Likes:** 23
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## Tags

musicindustry, artistdevelopment, confluence2026, musicmerch, directtofan

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