# @allisonworldwide on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Ddrwr0VB4XH
- **Gondola URL:** https://gondola.cc/posts/70942198-allisonworldwide-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2250d2644e.jpg
- **Posted:** 2026-09-24T20:41:38.000+00:00
- **Account Owner:** Allison (@allisonworldwide) — https://gondola.cc/allisonworldwide

## Caption

For 2027 + beyond, how is Gen Alpha reshaping how brands win and lose inside American
households? 

Anne Colaiacovo, our CEO, North America shares, “This year, we accomplished something
truly unique in our industry. Allison Worldwide, in partnership with HarrisX, conducted research that didn’t just describe a generation—it fuels our Gen Alpha
Household Intelligence Platform, the first brand performance system designed to measure
how brands win and lose across the full Gen Alpha household capturing the two-way
influence loop that existing trackers miss entirely.”

Anne explains, “Our Gen Alpha Household Influence Study found that in households with
Gen Alpha teen girls, teens drive 2 in 3 purchases parents make for them. I’ve started
calling teen girls the household’s Chief Marketing Officers because the data supports it!
But the finding I’m most proud of is that moms haven’t lost their role; they remain the Chief
Household Officers. 73% of Gen Alpha teens say their mom shapes what brands they like
— more than influencers, celebrities, or social platforms.
 
Influence no longer trickles down but moves in both directions. Understanding that
dynamic is what made this study so impactful. If this is what we discovered by asking one
insightful question about one generation, I’m excited to see what the next 25 years hold as
we continue to help brands see around corners to win hearts and wallets across
generations.” 

#seearoundcorners #allisonworldwide

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## Tags

seearoundcorners, allisonworldwide

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