# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=JMbuTdmfJSY
- **Gondola URL:** https://gondola.cc/posts/70946030-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e8dfec4112.jpg
- **Posted:** 2026-09-23T15:37:38.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

#BenCohen has been on a mission to free #BenAndJerrys from The Magnum Ice Cream Company, and now he's seeking your marketing skills!

During his presentation at #Brandweek, Ben Cohen, the co-founder of Ben & Jerry's, set a brief for the audience to develop a campaign that dials up the pressure on #Magnum even further. With an open format, entrants are invited to submit a concept that “best executes the idea on a guerrilla budget,” whether it’s a live stunt or a social campaign. The brief asks that the activity take place in the U.S. or Amsterdam, where Magnum is headquartered.

The winner gets a trophy, bragging rights, and free Ben & Jerry's for life if the company regains its independence.

Are you up for the challenge?

## Stats

- **Views:** 1,163
- **Likes:** 17
- **Shares:** 0
- **Comments:** 1

## Tags

brandweek, bencohen, magnum, benandjerrys

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