# @michael-girdley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=u-xoKUHmVGk
- **Gondola URL:** https://gondola.cc/posts/70965894-michael-girdley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b59e2a551d.jpg
- **Posted:** 2026-09-24T14:00:09.000+00:00
- **Account Owner:** Michael Girdley (@michael-girdley) — https://gondola.cc/michael-girdley

## Caption

Twitter acquired Vine in 2012, giving it an early lead in short-form video years before TikTok became a global phenomenon. But when Vine's biggest creators reportedly asked for financial support in exchange for exclusive content, Twitter declined, concerned it would set a precedent for paying creators. Many top creators eventually left, and Vine shut down while short-form video continued exploding elsewhere. It's a case study in why keeping creators invested in a platform can be just as important as building the technology itself.

Watch the full video here: https://youtu.be/3CQ4UqAUy3Q

#vine #twitter #tiktok #socialmedia #business

## Stats

- **Views:** 6,113
- **Likes:** 132
- **Shares:** 0
- **Comments:** 4

## Tags

tiktok, twitter, business, vine, socialmedia

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