# @michael-girdley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=CCADY-d-VbQ
- **Gondola URL:** https://gondola.cc/posts/70965896-michael-girdley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/019acf30ac.jpg
- **Posted:** 2026-09-22T14:00:26.000+00:00
- **Account Owner:** Michael Girdley (@michael-girdley) — https://gondola.cc/michael-girdley

## Caption

As inflation pushed costs higher, PepsiCo raised Doritos prices while reducing the amount of product in some packages. The strategy depended on customers being willing to keep paying a premium for the brand, but cheaper alternatives and competitors gave shoppers more options. As sales came under pressure, PepsiCo began adjusting its pricing strategy to win consumers back. It's a classic lesson in what can happen when a brand tests the limits of customer loyalty.

Watch the full video here: https://youtu.be/WhVSww5fzBA

#doritos #pepsico #walmart #business #inflation

## Stats

- **Views:** 111,966
- **Likes:** 1,602
- **Shares:** 0
- **Comments:** 406

## Tags

inflation, pepsico, business, walmart, doritos

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