# @startupcpg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dd2BgRGCpbE
- **Gondola URL:** https://gondola.cc/posts/70982071-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/11af474eb5.jpg
- **Posted:** 2026-09-28T20:18:42.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

For emerging CPG brands, honey can do more than add sweetness and flavor it can also help simplify formulations while delivering multiple functional benefits. 🍯🐝

Keith Seiz explains how honey can help retain moisture and delay staling in baked goods and snacks, while its low pH and high sugar concentration can help delay mold growth. Honey can also contribute to binding, making it a versatile ingredient for food manufacturers.

For brands looking to reduce the number of ingredients in a formula while maintaining functionality and a clean-label positioning, honey can offer multiple benefits in one ingredient.

#Honey #CPG #CPGBrands #FoodIngredients #StartupCPG

## Stats

- **Views:** 0
- **Likes:** 10
- **Shares:** 0
- **Comments:** 3

## Tags

startupcpg, cpgbrands, foodingredients, honey, cpg

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