# @poweredbysparks on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Ddt1qiUFLLN
- **Gondola URL:** https://gondola.cc/posts/70998342-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/dbf50ce812.jpg
- **Posted:** 2026-09-25T15:59:53.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

Brands can fall into a familiar trap: designing an activation around the content it will generate rather than the experience it will create. When that happens, the room becomes secondary — and attendees feel it the moment they walk in.

Lisa Lundeen, our EVP of Account Direction, makes the distinction plainly: audiences can tell when an experience was designed to generate content versus designed to add real value.

The strongest activations do both — but they start with the room. Content that earns attention is a byproduct of an experience worth having, not the other way around. #ExperientialStrategy

## Stats

- **Views:** 0
- **Likes:** 34
- **Shares:** 0
- **Comments:** 0

## Tags

experientialstrategy

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